By Elizabeth Cutright
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September 5, 2019
Maybe you think you’ve got it all under control. Your customers are happy, your employees look forward to their workday, invoices are getting paid, and you’re (finally) in the black. Why mess with perfection, right? While the status quo can be comforting, for your business to survive, you need to be like a shark: always in motion. I know, that sounds exhausting! After years (maybe even decades) of trying to get your business on track, the last thing you want to do is switch gears or add another layer of complication. So why do you need a marketing plan if things are going well (or “good enough”)? Here are three top reasons: Clarify Your Vision Developing a marketing plan will force you to articulate your future goals while also helping you create a clearer picture of your customers, your product, and how you can bring those two entities together in a successful and fruitful partnership. A marketing plan will also help your team prioritize your goals, which translates into increased efficiency and a more cost-effective approach to business. Connect with Your Customers The right marketing plan helps you tell the story of your business. Your customers and prospects want to know why they should choose you over the other options available. Marketing allows you to stand out from the crowd and demonstrate that you understand where your clients are coming from, what they need, and what they want. From there, it’s easy to position yourself as the answer to all their challenges and desires. Increase Profits and Save Money The bottom line is you want to improve your bottom line, right? Marketing proves the age-old adage that you must spend money to make money. By deploying your message and increasing brand awareness, you will not only strengthen your existing customer relationships, but you will also plant the seeds for future opportunities. New leads, new avenues for revenue growth, new partnerships, and collaborations: the right marketing plan will help you gain all these benefits and more. And the best part is that if you initiate a considered, tested marketing strategy, you will save money because each dollar spent on client acquisition will be targeted, not one cent wasted on unseen ads or ineffective social media campaigns. Marketing your small business will indeed require some sweat equity. Thankfully, you don’t have to carry the weight all on your own. There are many tools available to help you automate and simplify your marketing efforts, and with an experienced and savvy partner, you can exceed expectations and reap amazing benefits with just a little bit of effort and planning. Ready to get started? Contact us today to learn more about how you can quickly and affordably implement the right marketing plan to fit your needs. 0dd0cb6a1cb13acb655fd279352df7cc6b5cce73e3cee47896